Ever wondered about the specific features that attract buyers and renters during online property searches?
PropTrack conducted an analysis of realestate.com.au listings and discovered noteworthy keywords that gained popularity in 2022 compared to the previous year.
Buyers showed a significant year-on-year interest in the following top 10 search terms, which could consist of single or multiple keywords:
1. Garage, swimming pool.
2. Air conditioning, swimming pool.
3. Air conditioning, garage.
4. Air conditioning, dishwasher.
5. Balcony, garage.
6. Ensuite, garage.
7. Paddocks.
8. Built-in robes, outdoor area.
9. Shed, swimming pool.
10. Flood.
PropTrack’s Senior Data Analyst, Karen Dellow, highlighted that outdoor features, including garages, pools, and balconies, experienced a remarkable surge in popularity during the past year. Additionally, searches related to ‘flood’ witnessed a four-fold increase year-on-year, possibly driven by recent natural disasters in Australia.
Now, let’s shift our focus to what renters desire in their property searches. The following search terms saw the most significant year-on-year growth for renters:
1. Furnished, pet friendly.
2. Pet-friendly, swimming pool.
3. Furnished, swimming pool.
4. Air conditioning, dishwasher, heating.
5. Air conditioning, built-in robes.
6. Built-in robes, dishwasher.
7. Air conditioning, garage, pet friendly.
8. Built-in robes, garage.
9. Air conditioning, ensuite.
10. Air conditioning, garage.
Karen Dellow, the PropTrack Senior Data Analyst, noted that the renter’s list differs from the buyer’s list due to the high demand for features already included in the property, such as furniture, dishwashers, and built-in robes. For renters, access to amenities like air conditioning and heating holds significant importance as they rely on what is available in the property, unlike buyers who have the option to add additional features after moving in.
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