Emma Sleep has secured two category wins, taking out the Mattress Category and the Premium Mattress category at the 2023 Product of the Year Awards for both the Emma Comfort and Emma Diamond Hybrid mattresses.
With more than 5,000 household shoppers surveyed, Product of the Year is Australia’s largest independent consumer survey of new products. This year’s winners were chosen from 35 categories.
The Emma Comfort was awarded the top score in the mattress category with an overwhelming 47 per cent of shoppers who voted selecting the Emma Comfort as the favourite. This number is almost double the number of votes to the second place.
“Emma is the world’s largest direct-to-consumer sleep brand with one of the most advanced mattress testing labs to ensure our products are engineered for the ideal sleep. This award acknowledges the advanced design and innovation that goes into creating Emma’s products and is well received in the Australian market,” said Emma Country Head Australia and New Zealand Simon Baumgarten.
The Emma Comfort outranked all competitors in uniqueness, likeability and excitement. This lead to an overwhelming 2% recommendation rating and the highest rating for “likelihood to purchase” across all age brackets.
The Emma Comfort features a two-layered foam design that distributes your body weight evenly and contour sot your individual shape for the ultimate in comfort and pressure relief. The Emma Comfort is specifically designed for Aussie sleepers with multi-zone memory foam support. This will leave your spine, hips, and shoulders perfectly aligned and supported in every possible position throughout the night.
The Emma Diamond Hybrid, was the No1 mattress in the Premium Mattress category (valued at over $1,500), and the clear favourite of shoppers who voted in the category, as well as 45% shoppers who voted selecting the Emma Diamond Hybrid as their favourite.
“Our global commitment is to lead the industry through innovation and create greater accessibility to affordable premium sleep products for everyone. Emma specialises in providing everyone the perfect sleep experience, with product features that give you the sleep you deserve,” said Mr Baumgarten
Similarly to the Emma Comfort, Emma’s premium mattress also scored highly when it came to product recommendation at 90%, the largest gap to the runner-up (82%). Product of the Year referenced the mattresses hybrid foam and spring design as the biggest reason for the strong results on ‘uniqueness’ (71%).
The Emma Diamond Hybrids is able to absorb excess body heat through graphite particles which are found in the top layer. It is then able to distribute this heat away from the mattress, with their patented diamond technology into another layer that facilitates cool conditions to achieve that ideal sleeping temperature. Through this, you can enjoy a deeper sleep faster. All of this complements the dynamic spring core of the mattress which offers improved breathability and support, ensuring better spinal alignment and perfect for people who share the bed.
Emma invests heavily into product testing for durability, wear and resistance. This is why it’s the most awarded mattress company in the world having won more than 75 awards globally. It is the only mattress brand to be awarded top score with CHOICE three years in a row in Australia, and has also most recently won a Good Design Awards for innovation in the Furniture and Lighting category for the Diamond Hybrid.
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